About Me

Discover my experience

I'm a Principal XR Designer in progress

As a product designer with over 15 years of experience, I specialize in XR, wearables and spatial AI. I believe digital products will move beyond our phones and into our surroundings through smart glasses and heads-up displays.

My core strengths are interaction design, prototyping and taste. AI has made production cheap, but judgment is what separates work that ships from work that only looks finished. I use AI as tooling to move faster through iteration and user flows, and I build in-engine prototypes real enough to get genuine reactions from users, tested on real devices with human factors in mind. I think in systems.

Working across both full-time and freelance roles has made me adaptable as creative technologist and quick to learn an unfamiliar platform.

Today, I collaborate with XR studios and startups to create the emerging apps.

Experience

I'm privileged to have had the opportunity to collaborate with a diverse companies up until now.

XR UI UX Designer
XR Product Manager
Vitalsports , Ireland | Contract
May 2025 – Present
Spatial XR Designer
Imvizar.co , Ireland | Contract
Jan 2026 – May 2026
XR Product Designer
Atopia , Munich | Contract
Oct 2024 – March 2025
XR Product Designer
Avaru , Barcelona | Freelance
Feb 2025 – Present
XR Product Designer
Neuralport.Inc , Osaka | Contract
Dec 2023 – Feb 2024
XR Product Designer
Kariboo XR, Seoul | Contract
July 2024 – Dec 2024
XR Product Researcher
XR4Europe, Brussels | Freelance
Feb 2024 – June 2024
AR Designer & Developer
Exuberante Caos, Porto | Freelance
July – Oct 2024
XR Product Designer
XR Wellness , Barcelona | Freelance
Sept 2023 – May 2024
Founder and Designer
Upworlds XR , Remote
2020 –2022
Education

Official degree from my ever-evolving learning

Bachelor of Arts & Design | Binus International 2008–2012
Degree of Disruptive Strategy & Innovation | Harvard Business School 2020
Master of Virtual Reality Specilisation, HCI | Goldsmiths London 2020 – 2021
Master of Virtual Reality Design | Istituto Europeo di Design Barcelona 2022 – 2023
Languages

I know a couple of languages that has been useful to me in collaboration

Indonesian | Native and Bilingual
English | Full proffesional proficiency
Català | Proffesional working proficiency
Spanish | Limited Working proficiency
German | Basic proficiency
What They Say To Be Working With Me
Anna Shimafuji
Anna Shimafuji
CEO, Neuralport.Inc | Forbes JAPAN Women In Tech TOP30

I work with Sonya at my startup, where her XR design expertise and broad skill set , including pitch creation, networking, diplomacy, and data analysis are invaluable. She’s a hardworking, talented, and highly motivated person. I'm very happy to work with her.

Vineet Nalawade
Vineet Nalawade
Sr. Engineer XR at Qualcomm

I worked with Sonya on a VR app project, where her punctuality, creativity, and attention to detail kept us on track. Her stunning, user-friendly UI designs made a huge impact, and collaborating with her was a smooth, enjoyable experience. I'd gladly work with her again.

Jorge Luis Copete Vasco
Jorge Luis Copete Vasco
Technical Engineer Researcher, Osaka University

I've worked with Sonya over the past years, and she's proven to be an exceptional designer with strong communication skills. Sonya played a vital role in designing the audiovisual interface for our XR application, quickly aligning with the product concept and delivering impactful results. I give my best recommendation.

Katrina Affleck
Katrina Affleck
CEO at XR Wellness | XR for hospital patients

I had the pleasure of working with Sonya on two VR projects. She is highly creative and brings a lot to a project, she works efficiently and is dedicated to what she does, testing the final versions until she's sure their perfect. She has a lot of creative ideas - a grand professional! Thanks Sonya I hope to work with you again in future projects.

Roger Hinze
Roger Hinze
CEO, Kariboo VR - Immersive Streaming

Sonya is an exceptional XR UI/UX designer. Her thoughtful approach to design played a pivotal role in the development of our XR movie streaming app. Sonya's ability to craft user-centric interfaces and immersive experiences not only enhanced the app's functionality but also streamlined the workflow for our development team. Her designs fostered clear communication across departments with a lasting positive impact on both the product and our team’s efficiency. Sonya’s expertise and dedication make her an invaluable asset to any project.

Mary Wilson
Mary Wilson
CEO, Exuberante Caos Associação | Immersive Mural

We had the pleasure of working with Sonya on our AR Scavenger Hunt project, we couldn’t be happier with the results. She is a talented XR Designer with expertise in UI/UX Design and Web AR Onirix to implement gamification & geolocation, with clear communication. We highly recommend Sonya for any AR/VR project!